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The must-read summary of William Cohen's book: "The Art of the Strategist: 10 Essential Principles for Leading Your Company to Victory".
This complete summary of the ideas from William Cohen's book "The Art of the Strategist" shows how having a superior strategy is the only way to win in business. In his book, the author uses his experience in the military, corporate and academic sectors to provide the reader with several lessons that will teach...
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English
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The must-read summary of Thomas Davenport and Jeanne Harris' book: "Competing on Analytics: The New Science of Winning".
This complete summary of the ideas from Thomas Davenport and Jeanne Harris' book "Competing on Analytics" shows how the key to beating the competition in today's market is making use of the information available about the business environment to out-think your rivals. In their book, the authors explain how you can use analytics...
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English
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The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: "Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet".
This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz's book "Guerrilla Marketing Goes Green" shows how ethical marketing not only feels better but, in today's economy, it works better as well. In their book, the authors explain how green guerrilla marketing is...
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English
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The must-read summary of Robert Price's book: "Roadmap to Entrepreneurial Success: Powerful Strategies for Building a High-Profit Business".
This complete summary of the ideas from Robert Price's book "Roadmap to Entrepreneurial Success" shows that there are no shortcuts to success - gaining startup investment requires a sound, well-researched business plan. In his book, the author explains that this will be your roadmap to attaining your short,...
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English
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The must-read summary of Daniel F. Spulber's book: "The Market Makers: How Leading Companies Create and Win Markets".
This complete summary of the ideas from Daniel F. Spulber's book "The Market Makers" highlights an important question: "How do leading companies create markets for themselves?" In his book, the author explains that market makers create and manage consumer markets for goods and services. They operate the market mechanisms of exchange,...
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English
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This complete summary of "The World is Flat" by Thomas L. Friedman, a Pulitzer Prize-winning writer and columnist, presents his analysis of how advances in technology will lead to a 'flattening' of the world as people are increasingly connected and knowledge is now widespread. He questions if the world has become too flat for us to adjust and he compares the benefits and disadvantages of these developments. The book is a revealing investigation into...
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English
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The must-read summary of Christine Harvey's book: "Secrets of the World's Top Sales Performers: Boost Your Performance with Winning Techniques".
This complete summary of the ideas from Christine Harvey's book "Secrets of the World's Top Sales Performers" shows that sales is a unique profession: no other job provides an opportunity to use one's own personality to create financial success. In this book, the author presents ten sales techniques used...
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English
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The must-read summary of Richard Tedlow's book: "Andy Grove: The Life and Times of an American".
This complete summary of the ideas from Richard Tedlow's book "Andy Grove" tells the wonderful rags to riches story of Andy Grove. It describes his early childhood in war-torn Hungary and the humble beginnings of his career, right to his successful central position in Silicon Valley working at Intel. In his book, the author reveals all about the challenges...
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English
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The must-read summary of Michel Robert's book: "Strategy Pure and Simple II: How Winning Companies Dominate Their Competitors".
This complete summary of the ideas from Michel Robert's book "Strategy Pure and Simple II" shows that all successful companies share one trait: they are able to think strategically and long term. Unsuccessful companies become bogged down in procedure and operational issues. In his book, the author explains that thinking...
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The must-read summary of Adrian C. Ott's book: "The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy".
This complete summary of the ideas from Adrian C. Ott's book "The 24-Hour Economy" shows that "time is money" is an outdated concept. In his book, the author explains that time is now far more important when consumers make decisions. People don't want to spend their time on boring, repetitive tasks and companies...
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The must-read summary of Will Bunch's book: "The Backlash: Right-Wing Radicals, High-Def Hucksters, and Paranoid Politics in the Age of Obama".
This complete summary of "The Backlash" by Will Bunch, a Pulitzer Prize-winning political reporter, presents his argument that while the election of Obama was supposed to start an era of hope and optimism it has provoked instead anger on the far right. He argues that some political operatives are creating...
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English
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The must-read summary of Daniel Gordis's book: "Saving Israel: How the Jewish People Can Win a War That May Never End".
This complete summary of "Saving Israel" by Daniel Gordis, an influential Jewish author, presents his account of life in Israel and having to confront the sad truth that peace may not be attainable there for years to come. He argues that Jews in Israel need a stronger sense of purpose and idea of their own identity as a unique country...
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The must-read summary of Mike Schultz and John E. Doerr's book: "Rainmaking Conversations: Influence, Persuade and Sell in Any Situation".
This complete summary of the ideas from Mike Schultz and John E. Doerr's book "Rainmaking Conversations" explains that sales conversations which fill the new customer pipeline, win new deals and create new opportunities are based on the RAIN acronym: Rapport, Aspirations & Afflictions, Impact and New Reality....
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The must-read summary of Max Gunther's book: "The Zurich Axioms: An Effective Set of Principles About Handling Investment & Risk".
This complete summary of the ideas from Max Gunther's book "The Zurich Axioms" shows how everyone wants to win, but not everyone wants to bet. To make any kind of gain in life, you have to put something at risk. In his book, the author tells the story behind the Zurich Axioms and how they took huge risks and ignored some...
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English
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The must-read summary of Noel Tichy and Nancy Cardwell's book: "The Cycle of Leadership: How Great Leaders Teach Their Companies to Win".
This complete summary of the ideas from Noel Tichy and Nancy Cardwell's book "The Cycle of Leadership" shows how the central commercial challenge today is to not only satisfy customers, but delight them. In their book, the authors explain that the best way to do this is by creating an efficient teaching-and-learning...
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The must-read summary of Robert Fulmer and Jay Conger's book: "Growing Your Company's Leaders: How Great Organizations Use Succession Management to Sustain Competitive Advantage".
This complete summary of the ideas from Robert Fulmer and Jay Conger's book "Growing Your Company's Leaders" shows that due to the fact it is now commonplace for executives to change from one organization to another during their careers, succession management has moved...
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English
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The must-read summary of Jeff Thull's book: "Exceptional Selling: How the Best Connect and Win in High Stakes Sales".
This complete summary of the ideas from Jeff Thull's book "Exceptional Selling" shows that the days of using canned or memorised sales pitches to make complex sales are now well and truly gone. Instead, you need to be having genuine and authentic conversations with your customers. This summary shows that becoming a successful communicator...
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English
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The must-read summary of Marcus Sieff's book: "Management the Marks & Spencer Way: Lead, Motivate and Succeed".
This complete summary of the ideas from Marcus Sieff's book "Management the Marks & Spencer Way" shows that in business, in management and in life, a winning philosophy consists of 4 key factors: good relationships, commitment to quality and improvement, a spirit of co-operation and support for worthwhile community projects. In his book,...
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The must-read summary of Robert J. Serling's book: "Legend & Legacy: The Story of Boeing and Its People".
This complete summary of the ideas from Robert J. Serling's book "Legend & Legacy" charts the fascinating journey of Boeing, highlighting successes, near-disasters, and strategic wins. In his book, the author explains how Boeing took risks at crucial times, such as into the commercial airline business, and in the late twentieth century with the...
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English
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The must-read summary of George Lakoff's book: "Don't Think of an Elephant!: Know Your Values and Frame the Debate".
This complete summary of "Don't Think of an Elephant!" by George Lakoff, an influential cognitive linguist, reveals the way conservatives think and how to counter their arguments. In his book, the author explains in detail how conservatives have framed the debate and provides examples of how to reframe it by knowing your values and...
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